The Effect Of Satisfaction, Trust And Continuance Intention On Mobile Banking User Loyalty

AbstractPurpose - This study aims to determine whether the satisfaction and trust of Islamic bank customers using mobile banking has an effect on loyalty with continuance intention as a mediating variable.Method The type data used in this research is primary by distributing questionnaires interviews. population are who use Yogyakarta for sampling technique purposive total 100 respondents. analysis help SEM PLS 03.Result Based discussion results, it shows that there no market reaction announcement signing BUMN merger BRIS shares seen from abnormal returns before after merger, which significant difference.Implication difference.Originality- variables developed explain effectThe users variable have relevance empirical phenomena. never been done before, especially Yogyakarta.